Tourism Sector │ Industry Research: Climate Change Resiliency

Overview

The study focused on the tourism industry, which makes up a large share of total production in many Caribbean countries that suffer substantially from natural hazards.  The research was implemented in Antigua and Barbuda, Bahamas, Barbados, Dominica, Dominican Republic, Grenada, Jamaica, St. Lucia, St. Maarten, St. Vincent and the Grenadines, St. Kitts and Nevis, Trinidad and Tobago, Turks and Caicos.

Objective

The purpose of the survey was to collect…

JAMAICA PROMOTIONS CORPORATION

Global (Outsourcing) Services Sector │ Monitoring and Evaluation

Overview

The Government of Jamaica’s Global Services Sector (GSS) received financing from the IDB to strengthen domestic skills to support global outsourcing needs, and to implement a global brand awareness campaign for Jamaica’s global outsourcing capabilities.

Objective

To monitor the effectiveness and impact of Jamaica’s GSS brand in major source markets for outsourcing services.

To determine the baseline awareness, Net Promoter Score, and other key brand positioning indicators…