SAGICOR

Financial Services Sector       │ Market Research

Overview

The client sought to determine its brand power and positioning for each product in Antigua and Barbuda, Barbados, St. Lucia, and Trinidad and Tobago.

Objectives

To collect consumer-level data on knowledge, attitudes, and perceptions of the client’s brand in four Caribbean country markets.

To analyze the responses to the research instruments to provide the client with business intelligence indices such as brand awareness and perception, customer loyalty, Net Promoter Scores (NPS), and…