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Sagicor
SAGICOR
Financial Services Sector │ Market Research
Overview
The client sought to determine its brand power and positioning for each product in Antigua and Barbuda, Barbados, St. Lucia, and Trinidad and Tobago.
Objectives
To collect consumer-level data on knowledge, attitudes, and perceptions of the client’s brand in four Caribbean country markets.
To analyze the responses to the research instruments to provide the client with business intelligence indices such as brand awareness and perception, customer loyalty, Net Promoter Scores (NPS), and…
UDA Consulting Inc
Tourism Sector │ Industry Research: Climate Change Resiliency
Overview
The study focused on the tourism industry, which makes up a large share of total production in many Caribbean countries that suffer substantially from natural hazards. The research was implemented in Antigua and Barbuda, Bahamas, Barbados, Dominica, Dominican Republic, Grenada, Jamaica, St. Lucia, St. Maarten, St. Vincent and the Grenadines, St. Kitts and Nevis, Trinidad and Tobago, Turks and Caicos.
Objective
The purpose of the survey was to collect…
JAMAICA PROMOTIONS CORPORATION
JAMAICA PROMOTIONS CORPORATION
Global (Outsourcing) Services Sector │ Monitoring and Evaluation
Overview
The Government of Jamaica’s Global Services Sector (GSS) received financing from the IDB to strengthen domestic skills to support global outsourcing needs, and to implement a global brand awareness campaign for Jamaica’s global outsourcing capabilities.
Objective
To monitor the effectiveness and impact of Jamaica’s GSS brand in major source markets for outsourcing services.
To determine the baseline awareness, Net Promoter Score, and other key brand positioning indicators…
GOVERNMENT OF BARBADOS
GOVERNMENT OF BARBADOS
Public Sector Digitalization │Project Management Services
Overview
The Government contracted project management services for a department digitalization project with agile implementation.
Objective
To manage the software customization processes with the development vendor and to coordinate project activities for the Government.
Work Done
Managed the stakeholder engagement to provide feedback to the vendor on the quality of the deliverables.
KBDI facilitated the validation sessions in collaboration with the vendor and key stakeholders so that variances could be documented after testing…
SUNDALE FOOD LTD
SUNDALE FOOD LTD
Food Manufacturing and Distribution │ Strategic Development
Overview
The client embarked on an expansion initiative involving domestic and regional market growth. KBDI was contracted to conduct market research and financial analyses to build models for entry into four countries.
Objective
To develop a strategic expansion plan and to prepare a multi-year financial analysis with projections.
Work Done
KBDI facilitated an organizational diagnostic assessment and market intelligence analyses in the intended export markets. We also conducted a best-in-class benchmarking…